Anna Kostina

Summary

General manager with experience in hospitality launches and contractor coordination. Currently Creative Director at MADE BY MAD MEN, leading a nine-person team on brand and website projects.

Experience

MADE BY MAD MEN: Creative Director

Creative studio · Project-based · April 2026 to present · madebymadmen.com

• Set tasks and approve work for two designers, three developers, a project manager, a QA engineer, a motion designer and a copywriter; agree key decisions with the CEO.
• Coordinate five client engagements, including four confidential projects and Reef & Key.
• Led the approximately two-month studio website launch; co-created the name and identity with the CEO.
• Coordinated the team’s delivery across 24 language versions.

Selected client project: Reef & Key

Phuket, Thailand · Completed October 2026 · About 2 months · reefandkey.com/en

• Led the brand and website launch; developed the name and visual direction from the client’s brief.
• Coordinated design, development and review through delivery of a responsive website in six languages.

Dacha Harasho: General Manager & Creative Director

Independent Consultant · Hospitality · May 2024 to February 2026 · Case study

• Prepared plot and contractor options for owner approval; coordinated land selection for two houses.
• Engaged the contractor managing the six-month build; coordinated the design team through opening.
• Coordinated the second house design with the same contractor; construction finished by the end of 2025.
• The retreat received 70+ guest reviews (saved Yandex Maps profile). Estimated low-season bookings: about 20 nights per month, based on booking calendars.
• Selected and briefed the agency, set the audience and approved ads. Campaign result: 12.3× ROAS over 88 days.

Earlier experience

Dom Kostina: Sales & Marketing Management · 2020-2025
Construction company, Zelenograd. Engaged agencies and coordinated sales through social media and online channels, including Avito.

Project-based brand development
Coordinated design or agency work for a pharmacy (2017-2018), hospitality venue (2020-2021) and children’s center (2021).

Skills & tools

Project delivery · Contractor selection and coordination · Work allocation · Stakeholder management · Agency management · Creative operations · Digital sales coordination
Tools: Figma · Notion · Trello · Google Docs

Education & languages

British Higher School of Art and Design · Undergraduate coursework, 2018-2022
English: Advanced