From concept to opening
As an independent General Manager & Creative Director, I led Dacha Harasho from land selection to opening. I prepared plot and contractor options for owner approval, engaged the contractor who managed the six-month build, and coordinated the design team. I later selected and briefed the advertising agency, defined the audience and approved the ad creative. The 88-day campaign achieved a 12.3× ROAS.
- Role
- General Manager & Creative Director
- Engagement
- May 2024 to Feb 2026
- Build timeline
- 6 months
- Campaign ROAS
- 12.3×
I finished working on the project in February 2026. As of October 24, 2026, Yandex Maps lists the retreat as closed.
The decisions behind the launch
From a plot to a guest retreat
Find land and coordinate construction, interiors and advertising for a glamping retreat. The owners approved spending, and the building contractor managed construction on site.
DeliveredThe first house opened to guests. I also coordinated the design of a second house and brought back the same contractor. It was built by the end of 2025, but the owner postponed its opening.
- 01
Find room for two houses
I selected a plot that could fit both houses and worked with the land agent and sellers to prepare options for the owners.
- 02
Coordinate construction and design
I hired the building contractor and worked with the design team on the house and interiors. We used timber, warm lighting and forest green.
- 03
Brief the advertising agency
I selected and briefed the agency, defined the target audience and approved the ads. The agency ran the campaign.
01 / Spatial direction
A house in the forest.
I coordinated the building contractor and design team on the A-frame house and interiors. We used timber finishes, warm lighting and forest green to connect the house to its surroundings.
02 / Illustrations
The vision
& visual identity
The vision
& visual identity
03 / Construction
From plansto a finishedretreat.
04 / Interiors
Interiors & guest experience
I directed the interior stylists, using timber, warm lighting and a forest-green palette to connect the house to its surroundings.
Material / Light / Texture
Timber & warm light.
Bedroom / Terrace / Forest
Forest views after dark.
More from Dacha
8 photographs05 / The result
Guest feedback & campaign results
Yandex Maps listing & reviews76
Guest reviews
Saved Yandex Maps profile screenshot
Positive feedback by topic in the saved Yandex Maps screenshot. Review counts vary by topic.
Source: Yandex Maps advertising dashboard
88-day advertising campaign
Dashboard report dated March 20, 2026
12.3×
ROAS
Return on ad spend
ROAS = attributed revenue ÷ advertising spend. Calculation by Anna Kostina.
105,806
Ad impressions
4,676
Clicks
4.4% click-through rate
1,153
Users who took action
24.7% of clicks
1,395
Total actions
The 88-day campaign ran during my engagement. Actions include interactions such as calls. One person can take more than one action.
