As General Manager & Creative Director, I owned Dacha Harasho end-to-end - sourcing the plot, hiring and directing construction contractors and interior stylists over a 6-month build, then hiring an ad agency to run an 88-day acquisition campaign that delivered a 12.3x ROAS.
Renders
//When conceiving this eco-glamping experience, I drew inspiration from the tranquility of the forest, then directed the team who crafted every detail - from the A-frame geometry to the warm interior lighting - to translate that natural serenity into physical spaces where guests can truly disconnect.
The Vision &
Brand DNA
The Vision &
Brand DNA
End-to-EndProjectManagement
Finish Palette
Interior Styling & CX
Guest Love & Growth
76
Guest reviews
Yandex Maps profile
Original screenshot · Yandex Maps, "Advertising" tab
88-Day Ad Campaign
Translated from the screenshot above
~12.3×
ROAS
Return on ad spend
105,806
Ad impressions
4,676
Site visits
4.4% CTR
1,153
Target clients
24.7% conv.
1,395
Target actions