Dacha Harasho
2025
General Management · Creative Direction
I led the retreat from land selection to opening, coordinating the building contractor and design team, then briefing the advertising agency.
12.3× campaign ROAS
Explore case studyAnna Kostina
General Manager & Creative Director
Creative direction.
From idea
to launch.
Brand, digital & hospitality launches.
At MADE BY MAD MEN, I lead brand and website launches with two designers, three developers, a project manager, a QA engineer, a motion designer and a copywriter. Previously, I led Dacha Harasho from land selection to opening.
Reef & Key
2026
Project Leadership · Creative Direction
I led naming and visual direction for the agency’s brand, directing MADE BY MAD MEN’s design and development team through launch.
Brand & website launched · ≈2 months
Explore case studyMADE BY MAD MEN
2026
Creative Direction · Brand · Team Leadership
As Creative Director, I co-created the name and visual identity with the CEO and led the studio’s design and development team through launch.
Studio identity & website launched
Explore case studyI can discuss other projects in an interview, subject to client confidentiality. Get in touch
How I work
How I lead projects.
I agree the direction with the client or owner, assign the work and review it with the team.
- 01
Agree the direction
At MADE BY MAD MEN, I develop the creative direction with the CEO. For Dacha, I prepared land and contractor options for the owners to approve.
- 02
Work with the team
I assign tasks, give feedback and approve the studio team’s work. For Dacha’s advertising campaign, I selected the agency, defined the audience and approved the ads.
- 03
Check the details
For Reef & Key, I reviewed desktop and mobile layouts, language versions and interactions. For Dacha, I worked with the interior stylists on timber finishes, warm lighting and a forest-green palette.