General Manager Creative Director
Anna Kostina
Think product.Design experiences.
- B2B & DTC · 0→1 and scale-up
- Product, brand, construction
- Phuket · remote
How I work
01
Metrics before roadmaps
Every feature and workflow ties back to a measurable business metric - conversion, retention, or LTV - before it ever gets built.
02
Cross-functional execution, start to finish
From aligning engineers and designers to managing contractors and growth funnels - I unite teams around the vision and carry products to launch without friction.
03
Product is a business lever
UX and strategic decisions are made to drive revenue and move key KPIs - not just to look polished in a pitch deck.
Work that speaks for itself.
01Construction & Growth Marketing2025
Dacha Harasho
From concept to execution. Delivered a 12.3x ROAS in just 6 months.
02Brand Identity & Digital Product2026
MADE BY MAD MEN
From naming to product design. Premium web experiences starting at $50k.
This is a small selection - most projects live under NDA and aren't public. Get in touch and I'll walk you through more.