As General Manager & Creative Director at MADE BY MAD MEN, I originated the concept, logo, and visual identity, then directed the team that built a complete conceptual brand experience. From naming and identity to a highly adaptable design system, I directed the studio's designers and developers to engineer the premium foundation that lets us secure $50k+ global projects with absolute confidence.
Global from day one
I set one global bar for visual quality, then direct the design team to adapt every interface to its market - preserving the brand's identity from English to Mandarin.
Skip the agency math
Through MADE BY MAD MEN, I target top-tier global brands and large B2B enterprises - my meticulous process turns interactive websites and deep UX audits into pure business value.
for bespoke interactive brand websites and creative frontend
for deep B2B UX audits to detect and fix revenue leaks
From sketch to production
I set the naming, logo, and visual identity for a studio that treats code like art - directing designers and engineers in a seamless blend of high-end aesthetics and flawless engineering.